How he got here
Matt grew up in Riverside watching the city cut dead ash off his own street, one a week, for what felt like years. His first job in the trade was dragging brush for the crews doing that work in 2009. Ground crew to climber, climber to crew lead, then the ISA certification in 2016 and the TRAQ qualification after that. The dead ash of Windsor basically trained him.
What he does day to day
Assessments and quotes, mostly. Matt reads every tree before a number goes out, which is why roughly one in five removal calls ends up as a cheaper pruning job instead. He writes the formal arborist reports for permits, insurance claims, and disputes, handles the species identification calls (blue ash, red mulberry, and butternut all get a second look in this county), and still climbs on the jobs where the reading of the tree matters most.
Why the articles read the way they do
Every guide on the blog comes from questions real Windsor-Essex homeowners ask on driveways: whose tree is the boulevard maple, why the cedar hedge went brown, whether the quote spread means somebody is lying. Matt writes the first draft, checks the local facts (bylaw numbers, utility boundaries, species behaviour in our clay), and cuts anything he would not say out loud to a customer.
Credentials, verifiable
ISA Certified Arborist and Tree Risk Assessment Qualified. ISA certifications can be verified by number through the International Society of Arboriculture's public registry; ask us for it any time. Insurance certificates and WSIB clearance travel with every quote.